A Western franchise in Shanghai, China: a late entrant’s success-Reference-Cited by-同舟云学术

A Western franchise in Shanghai, China: a late entrant’s success

Published:2020-09-17 Issue: Volume: Page:1-21
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Roberts Robin E¹,Frazer Lorelle²,Thaichon Park³

Affiliation:

1. Griffith Asia Institute, Griffith University, Brisbane, Australia

2. Asia-Pacific Centre for Franchising Excellence, University of the Sunshine Coast, Brisbane, Australia

3. Marketing Department, Griffith Business School, Griffith University, Brisbane, Australia

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1823457

Reference77 articles.

1. Internationalization Modeling: A Comparative Analysis of American and Australian Franchise Firms

2. Allen, D. (2011). China’s new brew. Asia Times. Atimes. 11 March. Retrieved 1 March 2016, from http://www.atimes.com/atimes/China_Business/MC11Cb02.html

3. Strategic assets and organizational rent

4. Firm Resources and Sustained Competitive Advantage

5. China Statistical Yearbook. (2014). China Statistical Yearbook. China Statistical Yearbook. Retrieved 1 March 2016, from http://www.stats.gov.cn/tjsj/ndsj/2014/indexeh.htm

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