Where to internationalise and why: Country selection by restaurant franchises
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference74 articles.
1. International market selection: measuring actions instead of intentions;Alexander;J. Serv. Market.,2007
2. International franchise assessment model: entry and expansion in the European union;Aliouche;Entrepreneurial Business Law Journal,2009
3. Towards a strategic model of global franchise expansion;Aliouche;J. Retailing,2011
4. Executive insights: franchising opportunities and threats in Russia;Alon;J. Int. Market.,2000
5. Examining the determinants of hotel chain expansion through international franchising;Alon;Int. J. Hospit. Manag.,2012
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