Entrepreneurial bricolage and micro-business performance: A moderated mediation of innovation capability and digital marketing capabilities
Author:
Affiliation:
1. School of Business and Management, Universiti Utara Malaysia, Sintok, Kedah, Malaysia
Funder
Ministry of Higher Education, Malaysia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2023.2216203
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5. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
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