Future-proofing Search Engine Marketing: An Empirical Investigation of Effects of Search Engine Results on Consumer Purchase Decisions-Reference-Cited by-同舟云学术

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Future-proofing Search Engine Marketing: An Empirical Investigation of Effects of Search Engine Results on Consumer Purchase Decisions

Published:2023-07-05 Issue: Volume: Page:1-21
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Diwanji Vaibhav Shwetangbhai¹,Lee Jaejin²,Cortese Juliann³

Affiliation:

1. William Allen White School of Journalism and Mass Communications, The University of Kansas, Lawrence, KS, USA

2. School of Communication, College of Communication and Information, Florida State University, Tallahassee, FL, USA

3. School of Communication, College of Communication and Information, Florida State University, Tallahassee, FL, USA

Funder

funding

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2023.2229343

Reference128 articles.

1. The theory of planned behavior

2. Investigating the impact of social media advertising features on customer purchase intention

3. Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

4. Triggering effects of mobile video marketing in nature tourism: Media richness perspective

5. Information technology (IT) in Saudi Arabia: Culture and the acceptance and use of IT

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Introduction to Data-Driven Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2024-07-12

2. A Systematic Literature Review and Research Agenda of Data-Driven Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2024-02-19

3. Developing CSR communication strategies to increase sustainable behaviors from the perspective of spiritual capital;Corporate Social Responsibility and Environmental Management;2024-02-14

4. Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers;Cogent Economics & Finance;2023-10-09

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