Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2014.926965
Reference86 articles.
1. Customer retention: a potentially potent marketing management strategy
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3. River Magic: Extraordinary Experience and the Extended Service Encounter
4. Servicescapes
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