The effects of dual branding rumors on consumers’ national and store brand evaluations-Reference-Cited by-同舟云学术

The effects of dual branding rumors on consumers’ national and store brand evaluations

Published:2022-04-07 Issue: Volume: Page:1-18
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Cascio Allyn¹,Waites Stacie F.²,Moore Robert³,Moore Melissa³,Vorhies Douglas W.¹⁴,Bentley John P.¹⁵

Affiliation:

1. Department of Management, The University of Mississippi, Mississippi, USA

2. Department of Marketing, University of North Carolina, Wilmington, USA

3. Department of Marketing, Quantitative Analysis, and Business Law, Mississippi State University, Mississippi State, Mississippi, USA

4. Retired from the Department of Marketing, The University of Mississippi, Mississippi, USA

5. Department of Pharmacy Administration, School of Pharmacy, The University of Mississippi, Mississippi, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2022.2046477

Reference110 articles.

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2. Addady, M. (2016). Pepperidge Farm withdraws its lawsuit against Trader Joe’sFortune. Fortune.com. Retrieved July 12, 2021 from http://fortune.com/2016/03/31/trader-joes-pepperidge-farm/

3. The retail power-performance conundrum

4. Private-Label Use and Store Loyalty

5. Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

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