Exploring the locus of internal marketing
Author:
Affiliation:
1. The Business School, University of Gloucestershire , Cheltenham, UK
2. MediaSense , London, UK
3. London School of Commerce , London, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2016.1211729
Reference52 articles.
1. Internal marketing issues and challenges
2. Corporate marketing myopia and the inexorable rise of a corporate marketing logic
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4. Toward a Contemporary Conceptual Framework for Stakeholder Theory
5. A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance
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