Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
Author:
Affiliation:
1. Information Systems and Business Analytics, Indian Institute of Management Ranchi, Ranchi, India
2. Emerging Markets Research Centre, School of Management, Swansea University- Bay Campus, Swansea, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1749875
Reference93 articles.
1. Dynamic Pricing in Social Networks: The Word-of-Mouth Effect
2. Factors Influencing Learners’ Self –Regulated Learning Skills in a Massive Open Online Course (MOOC) Environment
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