From the 2019 ANZMAC conference: the language of 10-K reports, from the analytical to the post-emotional-Reference-Cited by-同舟云学术

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From the 2019 ANZMAC conference: the language of 10-K reports, from the analytical to the post-emotional

Published:2020-07-07 Issue: Volume: Page:1-13
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Pitt Christine¹,Berthon Pierre²,Kietzmann Jan³

Affiliation:

1. Division of Industrial Marketing (INDEK), Royal Institute of Technology (KTH), Stockholm, Sweden

2. McCallum Graduate School of Business, Bentley University, Waltham, MA, USA

3. Gustavson School of Business, University of Victoria, Victoria, BC, Canada

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1786848

Reference36 articles.

1. It pays to partner with a firm that writes annual reports well ✰

2. Brands, Truthiness and Post-Fact

3. Using 10-K Text to Gauge Financial Constraints

4. The restructuring and reengineering of AT&T: Analysis of a public relations crisis using organizational theory

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Beyond surveys: leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend;Journal of Strategic Marketing;2023-09-30

2. Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning;Psychology & Marketing;2023-05-12

3. Text-mining 10-K (annual) reports: A guide for B2B marketing research;Industrial Marketing Management;2022-11

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