Beyond surveys: leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend-Reference-Cited by-同舟云学术

Beyond surveys: leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend

Published:2023-09-30 Issue: Volume: Page:1-20
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Robertson Jeandri¹²^ORCID,Vella Joseph³^ORCID,Duncan Sherese¹^ORCID,Pitt Christine⁴^ORCID,Pitt Leyland⁵,Caruana Albert³^ORCID

Affiliation:

1. Industrial Marketing, Luleå University of Technology, Luleå, Sweden

2. Marketing, University of Cape Town, Cape Town, South Africa

3. Corporate Communication, University of Malta, Msida, Malta

4. KTH Royal Institute of Technology, Stockholm, Sweden

5. Beedie School of Business, Simon Fraser University, Vancouver, Canada

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2023.2256738

Reference76 articles.

1. Government support to airlines in the aftermath of the COVID-19 pandemic

2. A comparative study of machine translation for multilingual sentence-level sentiment analysis

3. Travelers’ perception of service quality at Dubai International Airport

4. An empirical assessment of the SERVQUAL scale

5. Baran M. (2023) These are the World’s Busiest Airports . Available at: https://www.afar.com/magazine/the-busiest-airports-in-the-world (Retrieved April 27 2023).

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