Engagement with chatbots versus augmented reality interactive technology in e-commerce
Author:
Affiliation:
1. E.Philip Saunders College of Business, Rochester Institute of Technology, Rochester, NY, USA
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1740766
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