The consumer behavior of luxury goods: a review and research agenda
Author:
Affiliation:
1. Punjabi University Regional Centre for IT & Management, Mohali, India
2. Graduate School of Business Administration, University of Puerto Rico, San Juan, PR, USA
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1758198
Reference209 articles.
1. Albrecht, C.M., Backhaus, C. & Gurzki, H. & Woisetschla ̈ger, D. M. (2013). Value creation for luxury brands through brand extensions: An investigation of forward and reciprocal effects. Marketing ZFP – Journal of Research and Management, 35(2),91–103. https:\\www.jstor.org/stable/41922279
2. Consumer-Generated Representations: Muslim Women Recreating Western Luxury Fashion Brand Meaning through Consumption
3. Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands
4. Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations
5. “Service” in Luxury Retailing in the Twenty-First Century: An Exploratory Look at the Pleasure Boating Sector
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