“Service” in Luxury Retailing in the Twenty-First Century: An Exploratory Look at the Pleasure Boating Sector
Author:
Affiliation:
1. University of Bari
2. Auburn University
3. University of Salento
4. Centro Nautico Idea Verde
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference41 articles.
1. Luxury brand marketing-The experience is everything!;Atwal;Journal of Brand Management,2009
2. Is CRM for luxury brands?;Cailleux;Journal of Brand Management,2009
3. Developing a service quality evaluation model for luxurious restaurants in international hotel chains;Chin;Total Quality Management & Business Excellence,2013
4. Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations;Cristini;Journal of Business Research,2017
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