Country of origin as a source of sustainable competitive advantage: the case for international higher education institutions in New Zealand-Reference-Cited by-同舟云学术

Country of origin as a source of sustainable competitive advantage: the case for international higher education institutions in New Zealand

Published:2011-10 Issue:6 Volume:19 Page:517-529
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Morrish Sussie Celna,Lee Christina

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2011.599497

Reference38 articles.

1. Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines

2. Al-Sulaiti, K.I. & Baker, M.J. (1997). Qatari consumers’ perceptions and selections of domestic vs. foreign airline services (Working Paper Series, 97/7). University of Strathclyde, Department of Marketing, Glasgow

3. Country of origin effects: a literature review

4. Firm Resources and Sustained Competitive Advantage

5. A Model of the Determinants of International Trade in Higher Education

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