Dynamic Two Stage Modeling for Category-Level and Brand-Level Purchases Using Potential Outcome Approach With Bayes Inference-Reference-Cited by-同舟云学术

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Dynamic Two Stage Modeling for Category-Level and Brand-Level Purchases Using Potential Outcome Approach With Bayes Inference

Published:2020-01-29 Issue:3 Volume:39 Page:622-635
ISSN:0735-0015
Container-title:Journal of Business & Economic Statistics
language:en
Short-container-title:Journal of Business & Economic Statistics

Author:

Miyazaki Kei¹,Hoshino Takahiro²³^ORCID,Böckenholt Ulf⁴

Affiliation:

1. Faculty of Business and Commerce, Kansai University, Suita-shi, Japan

2. Department of Economics, Keio University, Tokyo, Japan

3. RIKEN Center for Advanced Intelligence Project, Tokyo, Japan

4. Kellogg School of Management, Northwestern University, Evanston, IL

Funder

JSPS KAKENHI

Publisher

Informa UK Limited

Subject

Statistics, Probability and Uncertainty,Economics and Econometrics,Social Sciences (miscellaneous),Statistics and Probability

Link

https://www.tandfonline.com/doi/pdf/10.1080/07350015.2019.1702047

Reference32 articles.

1. Cross-Validation, the Bayes Theorem, and Small-Sample Bias

2. Marketing models of consumer heterogeneity

3. Database Paper—The IRI Marketing Data Set

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