A dynamic approach for brand innovation strategy’s implementation timing considering consumer purchase intention-Reference-Cited by-同舟云学术

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A dynamic approach for brand innovation strategy’s implementation timing considering consumer purchase intention

Published:2024-07-24 Issue:3 Volume:6 Page:297-308
ISSN:2524-6356
Container-title:Journal of Data, Information and Management
language:en
Short-container-title:J. of Data, Inf. and Manag.

Author:

Zhou Chi^ORCID,Shen Mingming,Gao Feiran,Khan Ali Nawaz

Funder

Humanity and Social Science Foundation of Ministry of Education of China

Tianjin Philosophy and Social Science Planning Project

Innovation Centre for Digital Business and Capital Development of Beijing Technology and Business University

Publisher

Springer Science and Business Media LLC

Link

https://link.springer.com/content/pdf/10.1007/s42488-024-00131-2.pdf

Reference30 articles.

1. Amjad RA, Blochl C, Geiger BC (2020) A generalized framework for Kullback-Leibler Markov aggregation. IEEE Trans Autom Control 65(7):3068–3075

2. Awoniyi S, Wheaton I (2019) Case for first courses on finite Markov chain modeling to include sojourn time cycle chart. Siam Rev 61(2):347–360

3. Chakravarty A, Grewal R (2011) The stock market in the driver’s seat! Implications for R&D and marketing. Manag Sci 57(9):1594–1609

4. Eberle L, Milan GS, Borchardt M et al (2022) Determinants and moderators of organic food purchase intention. Food Qual Prefer 100:104609

5. Gao JY, Zhao XJ, Zhai MF et al (2024) AI or human? The effect of streamer types on consumer purchase intention in live streaming. Int J Hum-Comput Int. https://doi.org/10.1080/10447318.2023.2299900

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