Effects of Affect and Message Framing on Responses to Charity Advertising: A Construal Level and Regulatory Focus Perspective-Reference-Cited by-同舟云学术

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Effects of Affect and Message Framing on Responses to Charity Advertising: A Construal Level and Regulatory Focus Perspective

Published:2023-10-13 Issue: Volume: Page:1-17
ISSN:1051-0974
Container-title:Communication Studies
language:en
Short-container-title:Communication Studies

Author:

Anghelcev George¹^ORCID,Sar Sela²,Huang Yan³

Affiliation:

1. Department of Journalism and Strategic Communication, Northwestern University in Qatar, Doha, Qatar

2. Charles H. Sandage Department of Advertising, University of Illinois, Urbana-Champaign, USA

3. Jack J. Valenti School of Communication, University of Houston, Houston, USA

Publisher

Informa UK Limited

Subject

Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/10510974.2023.2266873

Reference58 articles.

1. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

2. The Influence of Pre-existing Audience Mood and Message Relevance on the Effectiveness of Health PSAs: Differential Effects by Message Type

3. In the mood for [the right kind of] social marketing communication

4. The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior

5. Personalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?

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