Exploring international students’ adoption of AI-enabled voice assistants in enrolment decision making: a grounded theory approach
Author:
Affiliation:
1. Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India
2. MIT School of Management, MIT World Peace University, Pune, India
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2023.2239720
Reference65 articles.
1. The didactic potential of the voice assistant “Alice” for students of a foreign language at a university
2. I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents
3. Role of cognitive absorption in building user trust and experience
4. Marketing universities and targeting international students: a comparative analysis of social media data trails
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. A TCCM-Based Review of Consumer Behaviour Towards Digital Voice Assistants and Future Research Agenda;International Journal of Human–Computer Interaction;2024-09-11
2. A Bibliometric Analysis on Artificial Intelligence in Marketing: Implications for Scholars and Managers;Journal of Internet Commerce;2024-05-16
3. Commercial higher education strategies for recruiting international students in China: a catalyst or obstacle for sustainable education and learning?;Discover Sustainability;2024-03-14
4. Metamorphosing traditional pedagogy: examining the transcendent influence of Alexa in catalyzing educational paradigm shifts within rural Indian communities;International Journal of Educational Management;2024-02-23
5. Attracting international students to Indian campuses: sequential mixed-method research on student perceptions and pull factors;Cogent Education;2024-01-31
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3