Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude-Reference-Cited by-同舟云学术

Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude

Published:2019-10-30 Issue:1 Volume:30 Page:66-86
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Simiyu Gabriel¹^ORCID,Bonuke Ronald¹,Komen Joyce²

Affiliation:

1. Marketing and Logistics, Moi University, Eldoret, Kenya

2. Management Science, Moi University, Eldoret, Kenya

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2019.1678549

Reference82 articles.

1. Perceived Behavioral Control, Self-Efficacy, Locus of Control, and the Theory of Planned Behavior1

2. The theory of planned behaviour is alive and well, and not ready to retire: a commentary on Sniehotta, Presseau, and Araújo-Soares

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