Author:
Xu Miaomiao,Ooi Boon Keat
Abstract
As the process of popularisation of higher education continues to advance in China and the age-appropriate population of higher education gradually declines, the well-developed private universities will confront even more fierce competition for student sources.The study of the factors influencing students' university choice decision-making is not only conducive to private universities' comprehension of students' demands, which can provide information for the enrollment and development of private universities, but also has a superior reference for the optimisation of individual students' decision-making on private university choice.
Publisher
Darcy & Roy Press Co. Ltd.
Reference23 articles.
1. Abdelghani Echchabi,Salim Al Hajri & Islam Nazier Tanas.(2019).Factors influencing Omani students' selection of higher education institutions: an emphasis on undergraduate and postgraduate students. International Journal of Education Economics and Development(4).
2. Adeyanju, S., Mogaji, E., Olusola, J. A., & Oyinlola, M. A. (2020). Factors influencing students’ choice of a federal university: a case study of a Nigerian federal university. Higher Education Marketing in Africa: Explorations into Student Choice, 135-163.
3. Bai, Yajuan. (2022). Challenges faced by comprehensive universities and their development strategies in the context of the popularisation of higher education (Master's thesis, Inner Mongolia Normal University).
4. Bao, Guilian & Liu, Chunling. (2020). Discussion on the effectiveness and strategy of general college admissions publicity work under the background of new college entrance examination reform. Education Teaching Forum (52), 11-13.
5. Calitz, A. P., Cullen, M. D., & Jooste, C. (2020). Factors and Sources of Information That Influence a Student’s University of Choice. In Higher Education Marketing in Africa: Explorations into Student Choice (pp. 227-253). Cham: Springer International Publishing.