Getting out of the rankings game: a better way to evaluate higher education institutions for best fit
Author:
Affiliation:
1. School of Management, University of San Francisco, San Francisco, CA, USA
2. Business, Accounting, and Economics Department, Otterbein University, Westerville, OH, USA
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2017.1311981
Reference29 articles.
1. Dimensions of Brand Personality
2. The Globalization of College and University Rankings
3. De-Mystifying theU.S. NewsRankings: How to Understand What Matters, What Doesn't and What You can Actually Do About It
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