Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands
Author:
Affiliation:
1. Department of Business Administration, Düzce University, Düzce, Turkey
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2022.2059733
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5. The influence of university image on student behaviour
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