Branding the university: building up meaning through ideological oppositions-Reference-Cited by-同舟云学术

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Branding the university: building up meaning through ideological oppositions

Published:2020-05-24 Issue:1 Volume:31 Page:136-154
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Cordelier Benoit¹^ORCID,Vasquez Consuelo²^ORCID,Viviane Sergi³

Affiliation:

1. Department of social and public communication, University of Quebec in Montreal, communication sociale et publique, Montreal, Quebec, Canada

2. Department of social and public communication, University of Quebec in Montreal, Montreal, Quebec, Canada

3. Department of management and technology, École des Sciences de la Gestion, Universite de Quebec Montreal, Montreal, Quebec, Canada

Funder

Social Sciences and Humanities Research Council of Canada

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2020.1761507

Reference58 articles.

1. The measurement of perceived value in higher education: a unidimensional approach

2. The Triumph of Emptiness

3. Taking the Linguistic Turn in Organizational Research

4. Struggles in organizational attempts to adopt new branding logics: the case of a marketizing university

5. Performativity, Commodification and Commitment: An I-Spy Guide to the Neoliberal University

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1. Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China;Journal of Marketing for Higher Education;2023-09-05

2. Higher education and ‘marketization of intellect’: university admission advertisements from a genre perspective;Journal of Marketing for Higher Education;2023-07-11

3. Particularities of marketing communications in the field of internationalization of higher education in the Russian Federation;DETUROPE - The Central European Journal of Tourism and Regional Development;2022-02-01

4. Bibliometric Assessment of Research Conference Effectiveness: on the proceedings of Ryazan Pedagogical Readings (2015-2020);Психолого-педагогический поиск;2021-07-09

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