Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China-Reference-Cited by-同舟云学术

Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China

Published:2023-09-05 Issue: Volume: Page:1-26
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Aktan Murat¹,Anjam Mahwish²,Zaman Umer³,Khwaja Muddasar Ghani⁴,Akram Umair⁵

Affiliation:

1. Faculty of Economics and Administrative Sciences, Mugla Sitki Kocman University, Mugla, Republic of Turkey

2. Faculty of Business and Law, Curtin University Dubai, Dubai, United Arab Emirates

3. Endicott College of International Studies, Woosong University, Daejeon, Republic of Korea

4. Department of Business and Law, School of Justice, Security and Sustainability, Staffordshire University, Stoke-on-Trent, UK

5. The Business School, RMIT University, Ho Chi Minh, Vietnam

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2023.2253743

Reference108 articles.

1. COVID-19: fear appeal favoring purchase behavior towards personal protective equipment

2. Impact of gender, age and smoking habits on the effectiveness of health warning messages on cigarette packets: research on a highly educated Turkish sample

3. ADVERGAME NEDİR VE NE DEĞİLDİR? ADVERGAME’İ ANLAMAK İÇİN DAVRANIŞSAL TEORİLERİN YENİDEN ÖZETLENMESİ

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