The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education-Reference-Cited by-同舟云学术

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The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education

Published:2020-02-16 Issue:2 Volume:30 Page:239-255
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Khoshtaria Tornike¹²,Datuashvili Davit³,Matin Arian³^ORCID

Affiliation:

1. Faculty of Business Administration, Samtskhe-Javakheti State University, Akhaltsikhe, Georgia

2. Faculty of Business and Technologies, European University, Tbilisi, Georgia

3. Faculty of Business a Technologies, International Black Sea University, Tbilisi, Georgia

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2020.1725955

Reference54 articles.

1. Aakar, A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press, 1–34.

2. The Value of Brand Equity

3. Customer contributions and roles in service delivery

4. Black, J. (2008). The branding of higher education. Retrieved from www.semworks.net/papers/wpThe-Branding-of-Higher-Education.html

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