Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)
Author:
Affiliation:
1. School of Business Management, Universiti Utara Malaysia, Malaysia
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2020.1759753
Reference138 articles.
1. University quality and emotional attachment of undergraduate students in a private higher education in Malaysia
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5. A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience
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