Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University
Author:
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
http://www.tandfonline.com/doi/pdf/10.1080/08841241.2014.973471
Reference86 articles.
1. Leveraging the Corporate Brand
2. Relating Brandand Customer Perspectives on Marketing Management
3. Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
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