Antecedents to Online Travel Purchase: Role of Network Benefits, Pilgrimage Packages, Interactivity, Trust and Customer Reviews
Author:
Affiliation:
1. Marketing, Indian Institute of Management Rohtak, Rohtak, India
2. Humanities, Indian Institute of Technology Mandi, Mandi, India
3. Indian Institute of Management, Ranchi, Jharkhand, India
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2020.1740133
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5. Travellers’ intention to purchase travel online: integrating trust and risk to the theory of planned behaviour
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