Relationships Between Theme Park Ride Experience and Loyalty: The Moderating Role of Past Experience
Author:
Affiliation:
1. School of Management, Wenzhou Business College, Wenzhou, P. R. China
2. International School of Cultural Tourism, Hangzhou City University, Hangzhou, P.R. China
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2024.2359449
Reference65 articles.
1. Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks
2. Structural equation modeling in practice: A review and recommended two-step approach.
3. Bentham, J. (2010). An Introduction to the Principle of Morals and Legislations. Nabu Press.
4. The theme park experience: An analysis of pleasure, arousal and satisfaction
5. Servicescapes: The Impact of Physical Surroundings on Customers and Employees
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