Brand Management and the Public and Patron’s Behaviors in the Foodservice Industry: A Comparison between Name-brand Coffee Shops and Family Restaurants-Reference-Cited by-同舟云学术

Brand Management and the Public and Patron’s Behaviors in the Foodservice Industry: A Comparison between Name-brand Coffee Shops and Family Restaurants

Published:2022-10-22 Issue: Volume: Page:1-20
ISSN:1528-008X
Container-title:Journal of Quality Assurance in Hospitality & Tourism
language:en
Short-container-title:Journal of Quality Assurance in Hospitality & Tourism

Author:

Song HakJun¹^ORCID,Li Yu²^ORCID,Han Heesup³^ORCID,Ariza-Montes Antonio⁴^ORCID,Perlines Felipe Hernández⁵^ORCID

Affiliation:

1. College of Tourism and Fashion, Pai Chai University, Daejeon, Korea

2. School of Tourism, Bohai University, Jinzhou, Liaoning, China

3. College of Hospitality and Tourism Management, Sejong University, Seoul, Korea

4. Social Matters Research Group, Universidad Loyola Andalucía, Córdoba, Spain

5. Department of Business Administration, University of Castilla-La Mancha, Spain

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2022.2135056

Reference58 articles.

1. Measuring Brand Equity Across Products and Markets

2. eWOM, revisit intention, destination trust and gender

3. Extrinsic cues and perceived risk: the influence of consumption situation

4. Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model

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