Enhancing Value Co-creation Behaviors Through Customer Engagement In The Moroccan Hotel Context: How Does It Influence Customer Satisfaction And Brand Image?-Reference-Cited by-同舟云学术

Enhancing Value Co-creation Behaviors Through Customer Engagement In The Moroccan Hotel Context: How Does It Influence Customer Satisfaction And Brand Image?

Published:2023-01-12 Issue: Volume: Page:1-26
ISSN:1528-008X
Container-title:Journal of Quality Assurance in Hospitality & Tourism
language:en
Short-container-title:Journal of Quality Assurance in Hospitality & Tourism

Author:

Bouchriha Zineb¹,Farid Sabra²,Ouiddad Smail¹

Affiliation:

1. Research laboratory of Marketing, Management, and Communication, Hassan First University of Settat, Settat, Morocco

2. Research and Study Laboratory in Quality, Marketing, Management of SMEs and Technology Transfer, Cadi Ayyad University of Marrakech, Marrakesh, Morocco

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2023.2165595

Reference85 articles.

1. Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth

2. The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction

3. Value co-creation and customer citizenship behavior

4. Online brand community engagement: Scale development and validation

5. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

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