Examining the Role of "Free" Product-Augmenting Online Services in Pricing and Customer Retention Strategies-Reference-Cited by-同舟云学术

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Examining the Role of "Free" Product-Augmenting Online Services in Pricing and Customer Retention Strategies

Published:2005-04 Issue:1 Volume:22 Page:355-377
ISSN:0742-1222
Container-title:Journal of Management Information Systems
language:en
Short-container-title:Journal of Management Information Systems

Author:

CHELLAPPA RAMNATH K.¹,KUMAR K. RAVI²

Affiliation:

1. a Department of Information and Operations Management, Marshall School of Business, University of Southern California

2. b Department of Information and Operations Management at the Marshall School of Business in the University of Southern Caliornia

Publisher

Informa UK Limited

Subject

Information Systems and Management,Management Science and Operations Research,Computer Science Applications,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/07421222.2003.11045834

Cited by 28 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Ancillary Services in Targeted Advertising: From Prediction to Prescription;Manufacturing & Service Operations Management;2023-07

2. Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review;The Palgrave Handbook of Interactive Marketing;2023

3. Mapping customer delight by discriminating augmented communication technology for sustainable advantage;IOP Conference Series: Materials Science and Engineering;2021-04-01

4. Free add-on services and perceived value in competitive environments: Evidence from online hotel reviews;International Journal of Hospitality Management;2020-09

5. Ancillary Services in Targeted Advertising: from Prediction to Prescription;SSRN Electronic Journal;2020

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