The effect of perceived convenience and perceived value on intention to repurchase in online shopping: the mediating effect of e-WOM and trust
Author:
Affiliation:
1. Faculty of Business and Economics, South East European University, Tetovo, North Macedonia
2. College of Economics and Administrative Sciences, Imam Mohammad Ibn Saud Islamic University, Riyadh, Saudi Arabia
Funder
Deanship of Scientific Research at Imam Mohammad Ibn Saud Islamic University
Publisher
Informa UK Limited
Subject
Economics and Econometrics
Link
https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2022.2153721
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