Drivers of social commerce usage: a multi-group analysis comparing Facebook and Instagram
Author:
Affiliation:
1. Department of Marketing, University of Valencia, Valencia, Spain
Funder
Spanish Ministry of Science, Innovation and Universities and Spanish State Research Agency
Publisher
Informa UK Limited
Subject
Economics and Econometrics
Link
https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2020.1799233
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1. Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior
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5. An Introduction to a Permutation Based Procedure for Multi-Group PLS Analysis: Results of Tests of Differences on Simulated Data and a Cross Cultural Analysis of the Sourcing of Information System Services Between Germany and the USA
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