How brand equity affects firm productivity: The role of R&D and human capital-Reference-Cited by-同舟云学术

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How brand equity affects firm productivity: The role of R&D and human capital

Published:2019-11-08 Issue:1 Volume:33 Page:2976-2992
ISSN:1331-677X
Container-title:Economic Research-Ekonomska Istraživanja
language:en
Short-container-title:Economic Research-Ekonomska Istraživanja

Author:

He Qiuqin¹,Guaita-Martínez José Manuel²,Botella-Carrubi Dolores³

Affiliation:

1. Economics and Management School, Hangzhou Normal University, Zhejiang, P.R. China

2. Economics and Business Administration Department, Universidad Internacional de Valencia, Valencia, Spain

3. Departamento de Organización de Empresas, Universitat Politècnica de València, Valencia, Spain

Funder

Research Center of Cooperation of Ningbo Government and Chinese Academy of Social Sciences in

Publisher

Informa UK Limited

Subject

Economics and Econometrics

Link

https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2019.1686045

Reference37 articles.

1. Measuring Brand Equity Across Products and Markets

2. Social Identity Theory and the Organization

3. How marketing scholars might help address issues in resource-based theory

4. The Innovator's License: A Latitude to Deviate from Category Norms

5. Dynamic Marketing Capabilities: Toward an Integrative Framework

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