Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty: an empirical study-Reference-Cited by-同舟云学术

Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty: an empirical study

Published:2022-03-13 Issue:1 Volume:35 Page:6422-6444
ISSN:1331-677X
Container-title:Economic Research-Ekonomska Istraživanja
language:en
Short-container-title:Economic Research-Ekonomska Istraživanja

Author:

Suhan Mendon¹^ORCID,Nayak Smitha¹^ORCID,Nayak Raveendranath¹,Spulbar Cristi²^ORCID,Bai Gokarna Vidya³^ORCID,Birau Ramona⁴^ORCID,Anghel Lucian Claudiu⁵,Stanciu Cristian Valeriu²

Affiliation:

1. Manipal Institute of Management, MAHE (Deemed to be University), Manipal, India

2. Faculty of Economics and Business Administration, University of Craiova, Craiova, Romania

3. Department of Commerce, Manipal Academy of Higher Education, Manipal, Karnataka, India

4. Doctoral School of Economic Sciences, University of Craiova, Craiova, Romania

5. Faculty of Management, The National University of Political Studies and Public Administration, Bucharest, Romania

Publisher

Informa UK Limited

Subject

Economics and Econometrics

Link

https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2022.2048202

Reference91 articles.

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2. Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives

3. The role of brand love in consumer‐brand relationships

4. Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

5. Strengthening the Satisfaction-Profit Chain

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