An empirical study on customers’ behavior of passive and active resistance to innovation-Reference-Cited by-同舟云学术

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An empirical study on customers’ behavior of passive and active resistance to innovation

Published:2023-03-29 Issue:1 Volume:36 Page:
ISSN:1331-677X
Container-title:Economic Research-Ekonomska Istraživanja
language:en
Short-container-title:Economic Research-Ekonomska Istraživanja

Author:

Wang Yu¹,Han Min¹,Wang Yuan²^ORCID,Shafiee Sara³

Affiliation:

1. School of International Business; Institute of Management Science and Engineering, Jinan University, Zhuhai, China

2. School of Business Administration, South China University of Technology, Guangzhou, China

3. Department of Mechanical Engineering, Technical University of Denmark, Copenhagen, Denmark

Funder

Jinan University

National Natural Science Foundation of China

Ministry of Science and Technology National Foreign Technical Program

National Social Science Major Pre-research Project of Jinan University

Publisher

Informa UK Limited

Subject

Economics and Econometrics

Link

https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2023.2179515

Reference54 articles.

1. Consumer adoption of technological innovations

2. Consumer innovativeness and its correlates: A propositional inventory for future research

3. The role of brand in overcoming consumer resistance to autonomous vehicles

4. Chin, W. W. (1998). The partial least squares approach to structural equation modeling. April.

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