The role of brand in overcoming consumer resistance to autonomous vehicles-Reference-Cited by-同舟云学术

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The role of brand in overcoming consumer resistance to autonomous vehicles

Published:2021-04-26 Issue:7 Volume:38 Page:1101-1121
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology & Marketing

Author:

Casidy Riza¹^ORCID,Claudy Marius²^ORCID,Heidenreich Sven³^ORCID,Camurdan Efe²

Affiliation:

1. Department of Marketing, Macquarie Business School Macquarie University Macquarie Park New South Wales Australia

2. Department of Marketing, Michael Smurfit School of Business University College Dublin Co Dublin Ireland

3. Department of Marketing, Faculty of Human and Business Sciences, Technology and Innovation Management Saarland University Saarbrücken Germany

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21496

Reference138 articles.

1. Consumer Evaluations of Brand Extensions

2. Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products

3. Anti-consumption in East Germany: consumer resistance to hyperconsumption

4. Brand development versus new product development: toward a process model of extension decisions

5. Consumer Generalization of Nutrient Content Claims in Advertising

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