To comment or not? The role of brand-related content type on social media
Author:
Affiliation:
1. Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, Skopje, North Macedonia
2. Laboratory of Open Systems and Networks, Jozef Stefan Institute in Ljubljana, Ljubljana, Slovenia
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2024.2308876
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1. Self-Determination Theory
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4. Assessing Construct Validity in Organizational Research
5. Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)
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