Attention for Web Directory Advertisements: A Top-Down or Bottom-Up Process?-Reference-Cited by-同舟云学术

Attention for Web Directory Advertisements: A Top-Down or Bottom-Up Process?

Author:

Cao Yaqin¹,Qu Qingxing²,Duffy Vincent G.³,Ding Yi¹

Affiliation:

1. Department of Industrial, School of Management Engineering, Anhui Polytechnic University, Wuhu, P.R. China

2. School of Business Administration, Northeastern University, Shenyang, P.R. China

3. School of Industrial Engineering, Purdue University, West Lafayette, IN, USA

Funder

the National Natural Science Foundation of China

the Key Project for Natural Science Fund of Colleges in Anhui Province

the General Project for Humanities and Social Science of Higher Education Promotion Plan in Anhui Province

the Start Scientific Research Fund for Introduce Talents of Anhui Polytenic University

Publisher

Informa UK Limited

Subject

Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics

Link

Reference81 articles.

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