An SEM-Neural Network Approach for Predicting Antecedents of Online Grocery Shopping Acceptance
Author:
Affiliation:
1. Galgotias School of Business, Galgotias University, Greater Noida, India
2. Marketing and Market Research Department, Faculty of Economics and Business Administration, University of Granada, Granada, Spain
Publisher
Informa UK Limited
Subject
Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/10447318.2022.2151223
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1. Mobile Fashion C2C Apps
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