What Drives User Stickiness and Satisfaction in OTT Video Streaming Platforms? A Mixed-Method Exploration
Author:
Affiliation:
1. Department of Management Studies, National Institute of Technology, Tiruchirappalli, India
Publisher
Informa UK Limited
Subject
Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/10447318.2022.2160224
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