Exploring Players’ in-Game Purchase Intention in Freemium Open-World Games: The Role of Cognitive Absorption and Motivational Affordances
Author:
Affiliation:
1. School of Economics and Management, Nanjing University of Science and Technology, Nanjing, China
2. Business School, Hohai University, Nanjing, China
3. Business School, Nankai University, Tianjin, China
Publisher
Informa UK Limited
Subject
Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/10447318.2022.2121885
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