Effect of Rich Electronic Word of Mouth (eWOM) to Predict Online Purchase Intention in Indian Context Using the Cognitive Theory of Multimedia Learning and SEM-FsQCA
Author:
Affiliation:
1. International Management Institute Kolkata, Kolkata, West Bengal, India
2. Vinod Gupta School of Management (VGSOM), Indian Institute of Technology Kharagpur, Kharagpur, India
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10447318.2024.2334555
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