Ending a sponsorship relationship: consumers’ responses toward a forced versus a chosen exit
Author:
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2016.1230765
Reference47 articles.
1. Attribution of dispositions to an actor: Effects of perceived decision freedom and behavioral utilities.
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4. Sponsorship in Marketing
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