Investigating sport league sponsor retention: Results from a semi-parametric hazard model-Reference-Cited by-同舟云学术

Investigating sport league sponsor retention: Results from a semi-parametric hazard model

Published:2021-03-29 Issue: Volume: Page:1-28
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Jensen Jonathan A.¹,Head David¹,Monroe Olivia¹,Nestler Scott²

Affiliation:

1. Department of Exercise and Sport Science, University of North Carolina at Chapel Hill, 308 Woollen, Chapel Hill, NC, 27599-8700, United States

2. Department of IT, Analytics, & Operations, University of Notre Dame, 338 Mendoza College of Business, Notre Dame, IN, 46556, United States

Funder

IBM Junior Faculty Development Award

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1016/j.smr.2020.09.001

Reference80 articles.

1. Event History Modeling

2. The Viewer’s Reception and Processing of Sponsorship Information in Sport Telecasts

3. Broughton, D. (2017). NFL fans go 3-for-3 in knowing sponsors. Sports Business Journal March 20 Retrieved from https://www.sportsbusinessdaily.com/Journal/Issues/2017/03/20/Research-and-Ratings/NFL-sponsor-loyalty.aspx.

4. Christie, D. (2020). Sports sponsorship spend to increase the most in a decade, report says. www.MarketingDive.com. January 29 Retrieved from. https://www.marketingdive.com/news/sports-sponsorship-spend-to-increase-the-most-in-a-decade-report-says/571295/.

5. Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth

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