Predicting which season ticket holders will renew and which will not
Author:
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/16184742.2014.944199
Reference52 articles.
1. The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance
2. Factors Affecting Soccer Club Season Ticket Holders’ Satisfaction: The Influence of Club Image and Fans’ Motives
3. The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
4. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
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