Building a brand portfolio: the case of English Football League (EFL) clubs
Author:
Affiliation:
1. School of Marketing and Management, Coventry University, Coventry, UK
2. Nottingham Trent University, Nottingham, UK
3. Faculty Research Centre for Business in Society, Coventry University, Coventry, UK
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2020.1802501
Reference58 articles.
1. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
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