A new marketing approach to mass customisation
Author:
Publisher
Informa UK Limited
Subject
Electrical and Electronic Engineering,Computer Science Applications,Mechanical Engineering,Aerospace Engineering
Link
http://www.tandfonline.com/doi/pdf/10.1080/0951192042000273140
Reference48 articles.
1. Anderson DM 2003Build-to-Order and Mass Customisation(Cambria: CIM Press)
2. Bullinger H-J Wagner F Kürümlüoglu M Bröcker A 2003 Enabling information technologies for process management of mass customisation using the example of the footwear industry In M. Tseng and F. Piller (Eds),The Customer Centric Enterprise: Advances in Mass Customisation and Personalization, (New York/Berlin: Springer) pp. 451–490
3. Chamberlin EH 1962The Theory of Monopolistic Competition: a Re-orientation of Value Theory8th edn, (Cambridge, MA: Harvard University Press)
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