The relationship between mass customization and sustainable performance: The role of firm size and global E-commerce

Author:

Hui Guan,Al Mamun AbdullahORCID,Masukujjaman Mohammad,Makhbul Zafir Khan Mohamed,Ali Mohd HelmiORCID

Publisher

Elsevier BV

Reference105 articles.

1. Motives and performance outcomes of mass customization capability: evidence from Chinese manufacturers;Sheng;J. Manuf. Technol. Manag.,2021

2. The impact of customer relationship management and organizational culture on mass customization capability and firm performance;Ullah;Int. J. Cust. Relatsh. Mark. Manag. (IJCRMM),2020

3. Interpretive structural modeling-based framework for mass customisation enablers: an Indian footwear case;Purohit;Prod. Plann. Control,2016

4. Competing through manufacturing: countering a product's liability of foreignness through mass customization;Trentin;Int. J. Oper. Prod. Manag.,2020

5. Mass customization: reflections on the state of the concept;Piller;Int. J. Flex. Manuf. Syst.,2004

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